グリーン「共創」マーケティング

Abstract

Why shall Green Prosumerism Marketing be done in an ecological society constituted of A=B=C Administration=Business=Consumer) by B=C? Why shall B=C be built up by themselves, sharing the product planning, designing, material checking, producing, distributing and the other factory management? Why shall the ecological society be made by the concept, LC (Life Cycle: P-D-C-W-R) or the Circulation of products? Because Green Prosumerism Marketing shall realize the 3 things, economic function, organization and culture. Green Prosumerism Marketing and the 3 things works interactively. The first one is the environmentally friendly LC (LIFE) through the heavy connection (LINE) between Businesses and Consumers to check and reduce the poisons (ex. EDC or POPs or pesticide contaminating foods, lands and air) input or output to or from LC. The second one is the environmentally friendly community, particularlly LIVE community through it and green money or Worker Co-operatives (workers collectives). The third one is the environmentally friendly paradigm=thought=concept through the community's activity. The 3 things realized by the Green Prosumerism Marketing shall make the administration green and realize green A=B=C.This realization with 3 Li (Life, Line, Live) shall be supported by IT (Information Technology) which is Life Line network web communication and computer. This paper shows how to realize the LC oriented society through the Green Prosumerism Marketing and how to realize the Green Prosumerism Marketing by B=C community, using key words, 3 Li (Life, Line, Live), prosumerism (prosumer + consumerism: cf Toffler A.).